One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use. Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize. What do you need to cover at a content marketing kickoff? To make sure all of your bases are covered, check out this template from Debbie Williams that sets the foundation for an editorial strategy. This straightforward template from Barbara Gago is a great way to help you document your buyer needs. Marketers talk about mapping content, but how do you do this? Here are a few templates from Barbara Gago that walk you through the process. If there is one tool I can’t live without, it’s my editorial calendar. ![]() Here’s a template to help you get started. Need extra help creating your content marketing calendar? ![]() ![]() Follow our guide: Elise Redlin-Cook shows you how to research the right keywords to use in your content and SEO efforts and then provides a template to help you stay organized. You want your web pages to drive action, but how do you do that? Brody Dorland shares the template he uses to create effective web content. ![]() The Content Marketing Matrix A content marketing planning tool to help marketers generate ideas for the most engaging content. Content Marketing Planning Template. 2, Version 0.8 - July 22, 2007, Content Identification Information, Content Development Phase, Content Approval Phase, Content Translation Phase, Content Generation and Delivery, Content Testing. 3, Page or Module, CMS ID, Page Title, Content Description, SEO Keywords for the page, CMS Entry Template, Site Section. Metalogix Content Matrix Console - SharePoint Edition has the ability to map SharePoint site templates within a migration. Any site templates that exist on the source. A content matrix is one of the most fundamental and important tools that a content marketer needs to have when developing a content strategy. Although it's a basic. Of who your target buyer is. Here's a fictitious example of a buyer persona that a B2B software company specializing in e-mail recovery might put together. Web Content Strategy articles, practitioner information, and content matrix discussions. Also supports The Web Content Strategists Bible. Debbie Williams shares the social media conversation calendar she uses to develop content strategy for social media while making the process efficient and consistent. In this popular post, Nate Riggs outlines five ways to interpret the free data provided by Facebook Insights, and he shares the spreadsheet he uses to keep track of the data. As a content marketer, you’re producing useful content and trying to get the word out to your prospects, but does sales know what you are doing? Here’s an easy-to-use template from Dianna Huff for a monthly email that provides sales with details about the company’s marketing initiatives. What other types of templates would help you do your job better? Let us know in the comments below! Looking for a template that isn’t listed here?
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March 2018
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